Review: Visual Medium

by +SaNtOsH Misal 

Book: Visual Medium (How to Create and Deliver Your Most Powerful Messages on Video)
Author: +Susan Siravo

As the Name suggests, it’s a book that will act not only as an introductory guide but also as a reference material for Video content creation. The author of the book, Susan Siravo has personal experience in the field, as she has worked as a television journalist and also has produced various educational and corporate videos. In the book Susan emphasizes the importance of Body Language and gives lots of tips which she learned while acting as a media relations officer for both public and private sector organizations.

This book is for every newbie, with no experience in front of the camera and yet who want to create interesting videos, because this book not only will teach you to create simple and effective messages but it will also help you to understand how to convey these messages to intended audiences.

Now, Few lines which caught my eyes,

“One of the most important reasons to develop your personal brand is to be able to set yourself apart and video can help you do that.” Words of an expert.

“Whether we like it or not we are impacted by what we see and hear on video” again true.

And one of my favorite one: “as technology moves forward, some of us are a little resistant to move with it. That can be okay for a period of time, but if it continues, you’re at risk of being seen as.....” go figure this out while reading the book :)